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Google business seo9/14/2023 To expand this list, use the service keywords as “seeds” to find more services people are searching for.įor example, if we plug the services above into Ahrefs’ Keywords Explorer and check the Matching terms report, we see keywords like: Here’s what that can look like for a plumber: This will help you maximize your presence for queries your customers are searching for. But others will search for queries relating to specific services like “drain unblocking.”įor that reason, you should begin by brainstorming and listing the services you offer. Most people don’t think about the different ways that others may search for what they do.įor example, if you’re a plumber, some customers will find you by typing “plumber” into Google. It’s important because you want to optimize for what people search for. Local keyword research is the process of understanding how people search for the local services you offer. These are “map pack” results and organic “blue link” results. Local SEO is a game of two halves because Google shows two types of search results for local searches. If you’re not there, you’re leaving money on the table. In short, customers are searching for your business. ![]()
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